Rikshaw Films
Liberté - Mike Pethenbridge.jpg

Liberté - Arian Foster

Director - Dominic Howes & Joel Weber
Agency - Zeus Jones
Client - Liberté

Director - Dominic Howes & Joel Weber
Agency - Zeus Jones
Client - Liberté

LIBERTÉ  Arian Foster

We worked with Zeus Jones to produce four films for the organic yogurt brand Liberté. All of the stories grew from a core idea that life is better when you choose to embrace what inspires you, even if that means taking a leap of faith or rejecting what the world thinks you should be.

This story focuses on Poet, Arian Foster. Most know him as an All Pro (and recently retired) NFL running back. He's always been a bit of an iconoclast. We admire him for living his truth, no matter what.