Liberté - Grado Labs

For over sixty years, the Grado family have crafted headphones and cartridges that bring out every last detail of sonic reproduction. Jonathan Grado proudly upholds their long tradition in Brooklyn today - combining time-tested artistry with a passion for perfect sound experiences.

Through our collaboration with Zeus Jones, we highlighted how life can become more fulfilling and vibrant when you courageously follow what resonates within your soul. Showcasing four beautiful stories from around the country, we sought to capture real emotions in intimate settings - demonstrating that bigger dreams require a smaller leap of faith.

Client
Liberté Yogurt - General Mills

Agency
Zeus Jones

Creative director
Laura Waldusky

Director
Dominic Howes

DP
Joel Weber

eDITOR
Mike Turner

AGENCY pRODUCER
Jann Jones

EXECUTIVE PRODUCER
Jodi Hemann

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Shipt - Henry